Kraft Heinz seeks food and beverage startups to build incubator – Consumer News

on Mar11

8 March 2018 | 3:57 pm

Chicago-based food company Kraft Heinz is launching a platform seeking “disruptive” brands in food and beverage industry.

The company said Wednesday that it’s launching a new business, called Springboard Brands, which is actively looking to grow brands that will “shape the next generation of food.”

Collaboration between megabrands and start-ups in the food industry has become a popular trend in recent years. Several big name food companies have launched incubator and accelerator programs, including London-based Diageo’s Distill Ventures and Parma, Italy-based pasta maker Barilla’s Blu1877.

Qualified brands should fall into one of the four pillars the company highlighted: natural and organic, specialty and craft, health and performance, and experiential brands.

At the same time, Kraft is also launching an incubator program to support early-stage food and beverage startups through a 16-week bootcamp in Chicago.

According to a company statement, startups selected for the incubator program will have the opportunity to receive financial support plus access to a dedicated workspace, plants and commercial kitchens housed at the Kraft Heinz Innovation Center in Glenview.

Springboard will accept applications through April 5. Currently, only U.S. companies are eligible to apply.

Kraft Heinz did not disclose dollar amount of the investment on the program at the current stage.

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