Florida shooting survivors ask biz community for funding – Consumer News

on Mar13

13 March 2018 | 2:00 pm


Eighteen student survivors from the Marjory Stoneman Douglas shooting and founders of the #NeverAgain movement have sent a letter to the business community asking for support for the March for Our Lives and their efforts to put an end to gun violence in the U.S.


The letter asks for businesses nationwide to help fund their upcoming march on March 24. Although they’ve already earned over $3 million on their GoFundMe campaign, “marches are really expensive,” they write. And they’re asking companies to “adopt” schools around the country wanting to attend and to donate toward their travel expenses. If not that, the students would also appreciate professionals’ “time” or “talent.”


The letter also serves as as a thank you to the companies and business leaders who have already donated, lent their support or taken actions in their institutions to help support the fight against gun violence, including Chicago-based United Airlines, Walmart, Dick’s Sporting Goods, L.L. Bean, Delta Airlines, as well as to the Gun Safety Alliance, the group of ad and marketing execs who, as individuals, banded together in the wake of the Vegas shooting to call for tighter gun control laws and have been assisting them in their efforts.


The ad ran on a full page in the New York Times Sunday and was paid for by friends of “March for Our Lives.”


Ann-Christine Diaz writes for Crain’s sister publication Ad Age.



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