McDonald’s launches cold-brew frozen coffee drinks – Consumer News

on Jun14

13 June 2018 | 6:00 pm

McDonald’s announced it’s adding cold-brewed frozen coffee drinks to its McCafe menu starting today. The two drinks—a cold-brew coffee that’s blended with ice and a cold-brew frappe that’s the same ice-blended coffee, plus whipped cream and chocolate drizzle—represent another attempt by the burger giant to compete with Starbucks and draw midafternoon customers.

The burger giant spent 2017 reinvigorating its coffee business, which was lagging Starbucks and Dunkin’ Donuts, by installing $12,000 espresso machines and introducing more sophisticated drinks and better prices. Any small McCafe espresso drink, including the two frozen drinks that debuted today, costs $2. A tall coffee Frappucino from Starbucks, meanwhile, runs $3.25.

The dessert-tinged coffee drinks are one more way McDonald’s is trying to lure customers in during the midafternoon lull. The effort is showing early signs of success, according to Sara Senatore, a New York-based analyst at Sanford Bernstein. In May, she pointed out in a research note that “there is some evidence” that McDonald’s, thanks to cheap coffee and more food options, “is taking p.m. traffic” from both Starbucks and Dunkin.

Sales of cold-brew coffee—made by steeping coarse grounds in cold water for 12 to 24 hours—have skyrocketed in recent years. Total U.S. retail sales grew 460 percent between 2015 and 2017, according to market researcher Mintel, hitting an estimated $38.1 million last year. In addition to tasting smoother than regular iced coffee, cold brew has another attribute that makes it popular in coffee shops and in bottled iterations at supermarkets: It takes too long to make at home. Just 7 percent of coffee drinkers make their own cold brew at home, per Mintel.

The frozen cold-brew McCafe drinks are seasonal and available for a limited time.

More:
McDonald’s plans job cuts
First look: McDonald’s new West Loop HQ
Inside the McDonald’s restaurant at the company’s new headquarters



Previous postVigil Held Near Lawndale Garage Where Woman Found Dead Next postDonald Trump declares oil prices too high, blames OPEC

Chicago Financial Times

Every effort has been made to accurately represent this web site or product and its potential. Even though this industry is one of the few where one can write their own check in terms of earnings, there is no guarantee that you will earn any money using the techniques and ideas in these materials.


Chicago Financial Times


Copyright © 2018 Chicago Financial Times

Updates via RSS
or Email