Kraft changes Oscar Mayer wieners to remove added nitrites, preservatives – Consumer News

on May1

1 May 2017 | 12:32 pm

Kraft Heinz has removed all added nitrates, nitrites and artificial preservatives from its Oscar Mayer hot dog line, becoming the latest mainline packaged food to get a recipe cleanup.

The company said it’s the first national hot dog maker to remove all such preservatives from its entire line. The recipe overhaul, which Kraft Heinz said would not raise prices, comes as other consumer packaged foods giants are scrambling to remove artificial ingredients, colors and preservatives amid consumer demand for cleaner-label products.

Kraft’s effort took more than a year of recipe tinkering to ensure the taste of the iconic hot dogs, the top-selling wieners in the country.

“We heard from hot dog fans across the country that they wanted a hot dog without artificial preservatives in meat or added nitrates and nitrites—all without compromising on the great Oscar Mayer taste they know and love,” Greg Guidotti, Oscar Mayer’s head of marketing, said in a statement.

The Oscar Mayer reformulation also comes about a year after Kraft Heinz overhauled its flagship Kraft Mac & Cheese brand, replacing artificial colors with natural coloring agents such as turmeric. That switch wasn’t announced publicly until the launch of an advertising campaign premised on the fact the company sold 50 million boxes of the new Mac & Cheese without consumers noticing.

The hot dog switch will be backed by an ad campaign that will include TV, print, digital and social media ads. The company said it would double its marketing budget for the brand this year, which includes the deployment of six Wienermobiles vehicles this spring and summer to spread the news.



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