McDonald’s Szechuan sauce sparks frenzy among Rick and Morty fans – Consumer News

on Oct10

9 October 2017 | 5:00 pm

McDonald’s underestimated the fervor of “Rick and Morty” fans.

The cartoon kindled nostalgia for 90s-era Szechuan-inspired dipping sauce, and the chain promised to resurrect the special sauce in very limited quantities on Saturday.

Turns out they were much too limited: Many people tried in vain to get the sauce, then vented on social media about going home empty-handed. One Twitter video showed a crowd chanting, “We want sauce!”

McDonald’s spun the sauce shortage in a positive way (“we were truly humbled by the amazing curiosity, passion and energy this community showed …”)

Meanwhile, the Golden Arches pledges it’s bringing back the in-demand sauce sometime this winter. For now, you can buy it on eBay, where people are selling it from $60 to a totally reasonable $1,000.

More: McD’s took ‘Rick and Morty’ sauce joke to a whole new level

Angela Doland writes for Crain’s sister publication Ad Age.

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