Former McDonald’s CEO Don Thompson invests in Somrus – Consumer News

on Oct12

12 October 2017 | 10:30 am

Bailey’s from Ireland, Kahlua from Mexico . . . and Somrus from India?

If Don Thompson’s hunch is correct, drinkers around the globe are interested in liqueurs with flavors inspired by India. The former McDonald’s CEO, who now runs venture capital firm Cleveland Avenue, has led a $3.6 million round of funding in Somrus, a blend of cream and rum with hints of cardamom, saffron, almonds, pistachios and rose extract.

Founded in 2014 by former Chicago-based consultant Pankaj Garg, Somrus is named after the Hindi word for “nectar of the Gods.” It can be added to tea in much the way Bailey’s complements coffee.

“Part of why we invest in an emerging brand is its potential to disrupt the status quo,” Thompson said in a statement. “Somrus is truly breaking norms in the liqueur market by introducing flavors, tastes and aromas from the Indian subcontinent representing one-fifth of the world’s population. As investors, we’re attracted to Somrus’ global appeal to a broad base of consumers.”

The company, still run by Garg, plans to establish itself in the U.S. and other countries in which liqueur is popular before eventually expanding into India. The subcontinent is the third-largest spirits market in the world, according to Forbes, with a projected 500 million people of drinking age by 2018.



Previous postHonor Flight Takes Chicago Vets to DC Next postSkokie Theatre Owner to Host Fundraiser For Puerto Rico


Chicago Financial Times


Copyright © 2020 Chicago Financial Times

Updates via RSS
or Email