“Mission: Impossible” fans won’t have to wait as long before they can stream the upcoming seventh installment in the franchise from the comfort of their homes.
Paramount Pictures is joining other major Hollywood studios in slashing the traditional 90-day theatrical window. ViacomCBS on Wednesday announced that some of the studio’s films, such as “Mission: Impossible 7” and “A Quiet Place Part II,” will go to its fledgling streaming service, Paramount+, after only 45 days in theaters.
Like all studios in the past year, Paramount has had to adapt because of the coronavirus pandemic. The studio sold some of its films to streaming services, including “The Trial of the Chicago 7,” which went to Netflix, and “Coming 2 America” to Amazon, but held back its biggest titles, including “Mission: Impossible 7” and “Top Gun: Maverick” for more traditional theatrical releases.
However, as the pandemic approaches its first full year of causing theaters throughout North America to be either shuttered or at limited capacity, studios are rethinking old, tried-and-true systems of release.
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‘Mission: Impossible 7’ will be available on the Paramount+ streaming service 45 days after its theatrical release.
(Chiabella James/Paramount Pictures and Skydance via AP)
“A Quiet Place Part II” has been delayed several times over the past year. It was originally set to come out last March but was pulled from the schedule when theaters closed nationwide. Both it and “Mission: Impossible 7” are currently scheduled to open in the fall.
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The 45-day plan is yet another sign of how quickly the pandemic has changed the business of Hollywood. In the past, theater owners have been able to insist upon exclusive 90-day theatrical windows, but most have had to compromise to stay afloat during the pandemic.
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In the past few months, Universal Pictures reached an agreement with many theater chains to shorten the theatrical window for its films. Warner Bros. and parent company WarnerMedia followed with the more controversial decision to debut films simultaneously in theaters and on HBO Max starting with major tentpole “Wonder Woman: 1984.”
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And there’s also the pressure to get premium content to new streaming services faster. Paramount+ launches March 4 and has some hefty competition for audience dollars and attention in Netflix, Hulu, Disney+, Apple TV+ and HBO Max. A few films are being produced to go directly to the service, including a new “Paranormal Activity” and a new “Pet Sematary” origin story. The company has also struck a deal with EPIX that will add thousands of other movies to Paramount+.
The Associated Press contributed to this report.